For the launch of Doritos Late Night flavored chips, we created an interactive music video that allowed fans to unlock Rihanna's late night side. The only way you could see her darker more mysterious side was if you had a bag of Doritios Late Night (and held it up to a webcam). This video, shot by Jonas Akerlund, was the centerpiece of an online global music experience that also featured five 360° music videos from bands on five different continents.
Here is a side-by-side video that juxtaposes both Rihanna's day and night sides, and teaser for the complete global online experience.